Tata Docomo works on a second basis rather than the usual minute basis! This is seriously new!!
After a good stint of mignight marketing Docomo seems to be swamping the media. We caught a glimpse of it while driving back home late last night. "Docomo? That sounds Japanese??", Raghav has said. And you bet it is! Tata is collaborating with the Japanese company NTT Docomo to bring out this new pre & post paid service. Tatas are war heros here in India after the 26/11 attacks. If people are moved by their allegiance to the Tatas, Vodafone and Airtel are in for a big shock. It seems to have taken them by surprise too. Usually when a competitor is about to launch a new product they start lowering their prices, come up with great deals... but its zilch from them!
To top it off Docomo has beaten the Airtel catchy tune with their new jingle which seriously looks like a rip off from "Do re me fa...". It works though.. reminds me of junior school choir singing classes with Mrs. Madan. I was flipping through radio channels in the morning just to catch the tune!!
They have not even attempted to put up bling schemes. They don't have to. A pulse rate of 1 sec is going to work magic for them.
I am honestly tempted to leave my 4 year old vodafone connection now.
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